Search Engine Optimization SEO is the process of improving the findability of your website on the internet by implementing various techniques. In a nutshell there are two major optimization processes, there is the “on-page optimization” and the “off-page optimization”. The on-page optimization tackles all the elements on your pages such as the META Tags, content, images, internal linking, site structure, etc. The off-page optimization or better known as Search Engine Marketing SEM focusses on as the last word implies on “Marketing” your website. For SEM Different techniques are called into place to increase your website visibility for the search engines.
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Search Engine Optimization
off page optimization, onpage optimization, ppc, sem, seo, what is search engine optimization, what is seo
It is not uncommon that after the website is completed you’d like to modify existing content (text and images) or add new content. For static websites you need to either have knowledge of the various web design tools or hire a professional to update your website. As for content management systems (CMS) you can update the content yourself through an administrative back-end. You don’t need any html editing experience nor a do you need to hire a professional web designer. The CMS system allows you to update your website like a pro.
Your First Website
cms, maintenance, system, website
Generally speaking there are two types of websites; there are static websites and dynamic websites.
Static websites as the name implies display static content, content that does not change.
Dynamic websites however can display different content upon user interaction, think for example of an ecommerce online shopping cart system where the items in your shopping basket differ from someone else’s shopping cart. Dynamic websites, such as a content management system (CMS) are far more complex in architecture than static websites. Dynamic websites are typically database driven; information is being stored in a database then later retrieved for display.
How do you know what to go with? Well it’s very simple, static websites are great if you’re planning not to make a lot of modifications over the course of time. But if you need to update content on your website on almost weekly to monthly basis you are unquestionably in need of a dynamic database driven website that allows you to log in and update the content at your will. Vivid Web Graphics offers cutting edge content management solutions for your business that will enable you to update content such as text and images very easily. If you know how to use “Microsoft word†you can edit and update your website in a breeze.
You don’t need any knowledge of html or html editing programs such as Dreamweaver or Frontpage. Don’t believe me? See the editor screenshot or ask us for a login to our demo CMS site.
See the list of all the features and benefits that come with this cms installation here.
Your First Website
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I know you have that BIG IDEA and you are anxious to get started, but in addition to your domain name you also need a hosting plan. Most hosting companies offer domain name and hosting in one plan. The big benefit to this setup is that everything is controlled from one central area, the hosting control panel, where you will be able to create ftp accounts, email addresses, databases, view your website visitor’s statistics and much more. Costs for both hosting and domain name together average around $70 for an entire year. As developer I have dealt with many hosting companies, such as, Yahoo, Godaddy, ixWebHosting but I personally recommend Bluehost hosting, simply because of their great and easy to use control panel and reachable customer service.
Your First Website
databases, developer, domain, hosting, name, plan, website
First things first, you need a domain name and a hosting plan, both very important aspects of your website. Often people struggle to pick a good domain name for their website, and you might just be one of them. I’d like to share with you two golden rules that will help in your pursuit for a successful website. First golden rule: keep your domain name as short as possible, people tend to remember short URL’s better than lengthier ones. Golden rule number two make sure the domain name makes sense and relates to the type of business you’re in. I believe that people should be able to tell from your domain name in what type of business you’re in. Because down the road when your domain name pops up on the Google result pages visitors tend to click on the link with the domain name that best describes or relates to the topic or items that they’re looking for. So don’t name your website thingymcjigger.com if you’re selling kitchen and cooking accessories. Incorporate in your domain name keywords that best relate to your business.
Your First Website
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Launching your first website can be a little intimidating at first especially with all the possibilities and different technologies. But in fact it’s easier than you think. All our project involve a free website consultation where we answer all your questions and determine what your exact goals are. On our blog a breakdown of the different aspects that will require your attention when launching a site.
Your First Website
consultation, free, new, web design, website