What is Search Engine Optimization (SEO) Anyway?
Search Engine Optimization SEO is the process of improving the findability of your website on the internet by implementing various techniques. In a nutshell there are two major optimization processes, there is the “on-page optimization” and the “off-page optimization”. The on-page optimization tackles all the elements on your pages such as the META Tags, content, images, internal linking, site structure, etc. The off-page optimization or better known as Search Engine Marketing SEM focusses on as the last word implies on “Marketing” your website. For SEM Different techniques are called into place to increase your website visibility for the search engines.
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