From the newsletter:

“Each seminar is led by an independent and unbiased search marketing professional – an AdWords advertiser with years of experience who can show you how to choose targeted keywords, organize your account, and write effective ads.

On Thursday, February 19th we will be offering AdWords 301: Advanced Optimization and Tools and on Friday, February 20th AdWords 302: Advanced Bidding and Testing.

Some of the topics covered include:

• Advanced Targeting: See how geographic targeting and the Google Network can focus your campaigns on the most valuable customer segments for your business.
• Advanced Bidding Options: There’s more than one way to bid for your ads. Learn about CPM bidding, the Budget Optimizer, and position preference tools.
• Creative Workshop: Learn how to write ads that turn clickers into customers.

Additionally, each seminar will now devote a portion of time to address online advertising in a down economy. We hope this new section will be especially relevant and helpful to your current business.

You can visit our website to find more detailed information on course topics for AdWords 301 and 302.

Learn from the experts and make the most of your advertising budget — sign up for AdWords Seminars for Success today.

Sincerely,

The Google AdWords Team”

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